At Dorma Bedding, we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal data.
What Data We Collect
We collect data to operate effectively and provide you the best experiences with our products and services.
The data we collect depends on how you interact with us, but may include:
- Contact data such as your name, email address, postal address, phone number and social media handles when you create an account, make an enquiry or place an order.
- Financial data such as your payment information when you buy our products or services.
- Transaction data including purchases, enquiries, customer service interactions, and details about products and services you’re interested in or purchase from us.
- Technical data such as your IP address, browser type, operating system and other IT log information.
- Marketing data including your preferences for receiving marketing communications and details about how you engage with our communications.
- Social media data if you interact with or mention us on social media platforms.
We also may obtain some data automatically through cookies or similar tracking technologies when you visit our website or interact with our emails and online ads.
Sensitive data like health information, religious beliefs, racial or ethnic origins, or criminal backgrounds is collected only with your explicit consent or as allowed by law.
How We Use Your Data
We use your data to operate our business activities efficiently and provide you the best experiences.
Ways we utilize data include:
- Providing products and services you request or purchase, processing orders and payments.
- Communicating with you about your account, orders, products and services, updates, events and promotions.
- Personalizing your experiences with more relevant content, recommendations, offers and other customizations.
- Improving business operations for inventory and supply management, analytics, administering our website and apps, fraud prevention and legal compliance.
- Marketing and advertising our products and services by email, post, phone, text messages, social media and other channels.
- Developing new products and services using aggregated insights that do not identify you.
- Protecting legal rights of ourselves, affiliates, partners and others, detect and prevent fraud, spam and abuse, comply with laws and regulations.
- With your consent, any other specific purpose at the time of collecting data.
We process data only for the purposes outlined in this Policy unless compatible further processes are explained when the data is collected. We will obtain your consent for any other uses.
Sharing of Data
We may share your personal data selectively with:
- Service Providers who help us operate our business like payment processors, delivery partners, marketing providers, and other IT and business service providers. We ensure they provide adequate data protection safeguards via contractual responsibilities.
- Affiliates and Partners who help us provide joint content, products, services like giveaways, promotions, sweepstakes or site features. These third parties only receive data necessary for collaborating with us.
- Business Transfers like in case of mergers, acquisitions, divestitures or dissolutions. Your data will remain protected and transferred in accordance with applicable laws.
- Legal Compliance and Law Enforcement to comply with the law, legal reporting requirements, judicial proceedings, court orders or legal processes.
- Protect Legal Rights of ourselves, affiliates, partners and others, detect and prevent fraud, spam and abuse, comply with laws and regulations.
- With your Consent to share your data with any other third parties not covered in this Policy.
Except for the above situations, we will not share your personal data with any other third parties without your permission.
Data Transfers Across Borders
To provide you the same quality of service across our operations, we may transfer your data to countries with equivalent data protection regulations or implementing appropriate safeguards for international data transfers.
Data Retention
We will retain your data as reasonably required for our legitimate business purposes and legal obligations. We may anonymize less sensitive personal data for statistical purposes without time limits.
Otherwise, we will retain your data as follows:
- Contact data like email addresses and phone numbers: Until account deletion or withdrawing consent where applicable
- Transaction data like orders, purchases and inquiries: For 10 years as required for accounting, tax and reporting purposes.
- Marketing data like preferences and engagement activity: Until opt-out, unsubscribing or account deletion.
- Technical data like visitor logs and browsing device info: For 26 months based on our legitimate interests.
- Sensitive data like race, health or religion: Until opt-out or account deletion based on explicit consent.
Your Data Protection Rights
You have rights over your personal data as granted by applicable regulations:
- Right of access to your personal data
- Right to rectification to have your inaccurate or incomplete data corrected
- Right to erasure to request deletion of your personal data
- Right to restrict processing to limit how your data is used
- Right to object to processing of your data for legitimate reasons
- Right to data portability to obtain your data in a structured, commonly used format
- Right to withdraw consent that you have provided for processing
- Right to lodge complaints with regulatory authorities about any data concerns.
To exercise these rights, please contact our data protection team with relevant details via email at [email protected]. We will promptly review all requests as per standard procedures.
Data Protection for Children
Our products and services are designed for adults. We do not knowingly collect or process any personal data of children under 16 years without parental consent.
If you believe your child has submitted personal data to us, please contact us to request erasure and discontinuation of data processing.
Keeping Your Data Secure
We are committed to safeguarding your data with appropriate technical and organizational data security measures based on the sensitivity of processed data.
We implement security controls like:
- SSL encryption of data in transit and at rest
- Access controls for networks, systems and data
- Testing and audits for digital and physical security vulnerabilities
- Back-up mechanisms for data availability and disaster recovery
- Strict information access policies on a need-to-know basis
While we follow generally accepted standards to protect data, no method of transmission or storage can be 100% secure. If you have concerns that your data has been put at risk, please contact us immediately so we can take appropriate action.
Use of Cookies and Tracking Technologies
We utilize first-party and third-party cookies, pixels and similar technologies (“Cookies”) to provide and improve our website, services, personalize content and advertising, analyse site usage and assist in our digital marketing efforts.
Cookies we use include:
Strictly Necessary Cookies critical for basic site functions like page navigation, access to secure areas of website, managing shopping carts, user authentication, applying coupons, etc. These are essential and do not require consent under privacy regulations.
Performance & Analytics Cookies collect anonymized visitor usage data to optimize site functionality, experience and identify improvements. For example, pages visited, time spent, referrals, device data like browser and operating system etc.
Functional Cookies remember choices you make like language preferences, geographical location, autofill forms to save time and show customized content like video clips, social media feeds etc.
Advertising and Social Media Cookies deliver ads more relevant to your interests across websites and restrict the frequency of repeating ads. They also help measure effectiveness of our digital marketing campaigns on platforms like Facebook and Google.
We use Cookie Consent Tools like banner pop-ups to ask for your permission before enabling cookies other than strictly necessary ones. You can customize your preferences or deny consent for optional cookies at any time.
Managing Cookies and Choices
You can configure your browser settings to accept or reject cookies and clear cookies already present. But certain features may not work as intended if you reject cookies.
Alternatively, you can also manage cookies and opt-out from targeted advertising and data sharing with trusted partners at:
- Digital Advertising Alliance Consumer Choice Page
- Network Advertising Initiative Opt-Out Tool
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Updates to this Policy
We may modify this Privacy Policy from time to time to reflect evolving laws, regulations, business practices and customer feedback. If significant changes are made that alter data usage in any way, we will notify you through explicit notice on our website or by email.
The latest version of the Privacy Policy will always be posted on our website. Please check back periodically for updates.
Effective Date: 1 January 2023
